Philosophy / Rationale Logo of NLC
NLC realizes its role and obligation as a company with national character and its responsibility towards the motherland and its people. That is the reason that NLC is helping, contributing and supporting the nation in its times of need with unsurpassed dedication and with unmistakable spirit of devotion aptly demonstrated by our numerous voluntary projects including free schools, water supply schemes, parks and sports facilities etc.
Logo: The combination of black, orange and gray gives a totally focused appearance. The bold typed NLC logo shows the confident and strong personality of the company. The encircled letters are witness that there is no limit to the NLC’s revolutionary progress; it is always on the go with success as its only destination.
Open Square: The orange coloured square – open from the top demonstrates the surefooted and positive attitude of the organization. The arrow inside the square comprised of gray, orange and black is the evidence of NLC being a multidimensional connoisseur in logistics.
Black – Evidence of self confidence, self reliance and shows that the organization welcomes advancements in techniques and technology and vows to take it to perfection.
Orange – Associated with determination, encouragement and success, orange confirms that NLC is a symbol of strength endurance and destined to reach its pioneering objectives.
Gray – Being a natural and conservative colour, a colour of formality, is an integral part of the corporate world.
Dark – Charcoal gray denotes the strength and mystery. Being a sophisticated colour without any negative attributes, it represents the industry all over.
Lighter – Grays are similar to white. It is related to the resilience, the consistent force behind every success.
Catch Phrase: “In step with tomorrow” with only ‘I’ in the uppercase letter and orange colouration is a self explanatory slogan that demonstrates the progressive outlook of the organization